It’s 2021! As much as we hate to admit it, no other new year requires as much a refresh and reboot as this one. 2020 was all about unlearning our old ways. So, in 2021, let’s be cliched—break old habits, start new ones, and really grow. Let’s start with your business, and why you need to go online.
The benefits of taking your business online—and its necessity today
To begin with, you are seriously not realising the potential of customers you can reach by taking your business online—here’s eight other reasons why taking your business online will be the best decision you will make in 2021.
1. The age of digital
When was the last time you Googled a cookie shop next to you? Or picked your groceries, online? Probably this morning. Having an online presence can open up a growth horizon for your business larger than what you’d imagine. According to a research done by IBEF, “the Indian E-commerce industry has grown exponentially, and is expected to surpass the US to become the second largest E-commerce market in the world by 2034. India e-commerce sector will reach US$99 billion by 2024 from US$30 billion in 2019, expanding at a 27% CAGR. This only goes to show that digital is the present, and the future.”
2. 24/7 Accessibility
Having an online store means being available to your audience 24/7, 365 days a year, or at least having the option to be so. Your customers can look at your products at any time of the day, from the comforts of their home. This does not mean you HAVE to be accessible at all times, but your store can still be. At MyEasyStore, we give you the option of temporarily shutting shop, where you can leave an automated, personalised message when a customer is trying to place an order, letting them know when you’ll be back.
3. Save money
You save money—lots of it. Firstly, your startup cost is very low. You don’t need an actual physical space, lesser staff, and your digital space comes at a very low cost. Even your marketing cost is minimal compared to the audience it can reach. At MyEasyStore, we’ve ensured we give you everything your business needs to run smoothly online, at the lowest cost possible, and zero commissions.
4. Work from anywhere
The perks of having a business that runs online means you can run it from anywhere! All you need is a strong internet connection, and a smooth, easy online store.
5. Target a larger audience
At a physical store, you wait for customers to come to you. With an online store, you can take your business to them. You can target a larger audience—go global if you wish—just by picking the right marketing tools. Having an online presence also gives you the option to promote your business on various platforms like Facebook and Instagram to reach potential customers. And for every business, it is key to have a strong hold on your market reach.
6. Creative marketing
With an online business, you have the liberty to get super creative with your marketing strategy. You can play around with attractive visuals, tempting offers and promotions, and really make the most of your business. Today, the internet is filled with free tools to help you do so. And we promise we will write to you soon with how to get creative yourself.
7. Better customer support
With an online store, you’re able to provide your customer better support and services. You can answer all the questions your customer has by writing more in your about page or give detailed descriptions about your products. You have the option for your customer to get in touch with you directly if they wish.
8. It’s quick, it’s easy, it’s safe!
The quickest, easiest and safest way to shop and sell is online—your customer can have your product in the click of a few buttons, and your orders can be confirmed within minutes.